Reports
Channel overview
Spend, revenue and ROAS of each channel measured the same way, and the MER of the shop.
What it includes
- Spend and revenue of each paid channel in a single table.
- Platform ROAS, real ROAS and MER.
- The share of each channel in spend and in sales.
- The trend over the year.
- Sources
- Every connection of the project
- Who it is for
- Management and marketing leads who split the budget across channels.
Questions
What is MER?
Marketing Efficiency Ratio: the net sales of the shop divided by all advertising spend. It does not depend on the attribution of any platform.
All your ecommerce figures, in one place
Sales, advertising, analytics and SEO of your projects, reconciled and explained. Invitation-only beta.