Reports
A report template for each team
Six templates ready to use in every project, with metrics defined once. They are seen in the console, shared with a link and downloaded as a PDF.
Paid Media · Google Ads
Spend, conversions and CPA of Brand and Non-Brand, with the CPA against the target and the pace of the month’s budget.
Sources: Google Ads and the shop
See the template: Paid Media · Google AdsPaid Media · Meta Ads
Spend, purchases, CPA and ROAS of the Facebook and Instagram campaigns, with the ROAS Meta reports next to the net sales of the shop.
Sources: Meta Ads and the shop
See the template: Paid Media · Meta AdsCheckout health
Where people drop off between the cart and the payment, day by day, by device, country, channel and type of visitor.
Sources: GA4 and the shop
See the template: Checkout healthEmail and CRM
How much email sells, which automations work and how opens, clicks, unsubscribes and bounces evolve.
Sources: Klaviyo (connector coming soon), GA4 and the shop
See the template: Email and CRMChannel overview
Spend, revenue and ROAS of each channel measured the same way, and the MER of the shop.
Sources: Every connection of the project
See the template: Channel overviewEcommerce
Sales, orders and average order value against the previous period, the products rising and falling the most, and new and returning customers.
Sources: The shop
See the template: Ecommerce
All your ecommerce figures, in one place
Sales, advertising, analytics and SEO of your projects, reconciled and explained. Invitation-only beta.